WESTCOAST SCI
digital media specialist
DOMAINS
Graphic Design, Social Media Marketing, Digital Media & Web Design
TOOLS
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom, After Effects), Affinity Suite (Designer, Photo), Davinci Resolve, Final Cut Pro, Figma, Wordpress, Canva, Mailchimp
Westcoast SCI is an active-based physiotherapy clinic located in Port Coquitlam that offers personalized, one-on-one active-based care. I'm responsible for creating promotional print materials including posters, brochures and infocards as well as digital media content including graphics, photos, videos, reels and shorts for their website and social media channels. I also manage and optimize their website on Wordpress and send out monthly newsletters on Mailchimp.
PRINT MATERIALS
Since the work I do at Westcoast SCI involves healthcare related information, it's important to provide detailed and necessary information. Oftentimes, the existing designs are very busy with lots of information. I like making things a little simpler and easier to read, so I test out different layouts, typefaces and establish clear hierarchies. Below are two examples of printed materials that I designed from start to finish.
Letterhead that I designed used for Westcoast SCI's documents.
Poster targeted to teenagers.
DIGITAL MEDIA CONTENT
One of the most significant things I contributed to Westcoast SCI's social media was a redesign of their overall social media branding. I started by creating a template that would make all of our images appear more unified across all platforms so that we could establish a clear theme. I also discovered that images featuring clients are better received by the audience, so I spent more time trying to capture candid moments during physiotherapy sessions. Many of our videos are educational, so oftentimes the videos include talking head footage, b-roll as well as text and graphics for the information heavy portions. For workout-style videos, the composition is key because we use the same footage for YouTube videos and Instagram + Facebook reels.
photography
Facebook Mobile
Google My Business
video
Interview Style Video with text and b-roll
Interview Style Video with text and b-roll
reels/shorts
Youtube Short / Instagram Reel
Youtube Short / Instagram Reel
WEBSITE
One of my biggest projects at Westcoast SCI was redesigning their website. It was originally created on Squarespace, but since we wanted more control over the design as well as optimizing the website for SEO, we decided to migrate to Wordpress. In the redesign, I cleaned up the menu titles and organized them under parent pages like "Physiotherapy", "Kinesiology" and "About". I also wanted to show more information above the fold so I made the banner smaller so viewers would know that there's more information below. Using keywords we wanted to rank high for on Google was also a big priority so you will see "Vancouver Physiotherapy" and "Port Coquitlam Physiotherapy" sprinkled throughout the website.
Redesigned website landing page. View Live Website Here
Original website landing page.