GUACARONS
photography, video & content creation
DOMAINS
Photography, Video, Instagram Reels, Social Media Marketing, Content Creation
TOOLS
Canon DSLR, Photoshop, Lightroom, Illustrator, Instagram
INSIGHTS
Currently about 3,700 Followers, with an Engagement Rate of 3%
I created Guacarons as a place to share the latest and greatest eats in Vancouver. I began sharing my food photography on Instagram as a way to connect with other like-minded individuals. I capture and edit photographs and video, write content and engage with others in the Vancouver food community. I also collaborate with local restaurants and digital marketing agencies to promote their products and clients.
AESTHETIC
The overall aesthetic of my Instagram feed is bright and vibrant. Most of my photos have shallow depth of field in order to draw attention to the food and minimize distractions from the background.
I have a mix of images of just the food as well as 'action' shots that feature a hand holding or interacting with the food to make the image more visually appealing.
I try not to post the same type of food back to back, but sometimes it's unavoidable because occasionally collaborations have to be posted on a specific date set by the restaurant.
Original, Unedited Image
Edited Image, removed distractions like chair and shoe, replaced a bowl that was repetitive to showcase a different menu item
EDITING
Sometimes there are small details that can really change the appearance of an image. Occasionally, I need to edit out noticable distractions from photos; sometimes it's minor like a smudge on the plate, other times it's a shoe or chair in the background. Using Photoshop, the smallest change can improve the overall look of the photo.
INSTAGRAM REELS
In today's Instagram landscape, reels have taken center stage, offering a dynamic and immersive way to showcase content. Recognizing this shift, I embraced reels as the ideal medium, knowing that they offer a greater chance of reaching and engaging with a wider audience compared to traditional photo posts.
I use my DSLR for reels, ensuring every detail is showcased in high quality. Then, I edit the clips using Instagram's built-in tools, enhancing visuals and syncing the footage with popular trending music/sounds to create engaging reels that captivate my audience.
COLLABORATIONS
I began doing collaborations in March of 2016, ranging from giveaway collaborations to media tastings. They mainly consist of capturing images/video of the dish or product and posting it on my Instagram feed and Instagram stories. Occasionally, they require specific types of photos and formats so I work with them to capture what they're looking for since the images are shared on my feed as well as theirs.
My most popular collaboration as of April 2024 was a reel created for popular bubble tea shop, HeyTea, that reached 1,646 people (85.8% non-followers) and 2,269 views. My second most popular reel organically reached 1,659 people (81.4% non-followers) and 2,435 views.