IRIS WONG

visual design / social media marketing

GUACARONS

photography & content creation

DOMAINS

Photography, Social Media Marketing, Content Creation

TOOLS

Canon DSLR, Photoshop, Lightroom, Illustrator, Instagram

INSIGHTS

Currently about 3,400 Followers, with an Engagement Rate of 4.35%

I created Guacarons as a place to share the latest and greatest eats in Vancouver. I began sharing my food photography on Instagram as a way to connect with other like-minded individuals. I capture and edit photographs, write content and engage with others in the Vancouver food community. I also collaborate with local restaurants to promote them.

Screenshots of my Instagram posts
My Instagram Feed
My Instagram Feed
AESTHETIC

The overall aesthetic of my Instagram feed is bright and vibrant. Most of my photos have shallow depth of field in order to draw attention to the food and minimize distractions from the background.

I have a mix of images of just the food as well as 'action' shots that feature a hand holding or interacting with the food to make the image more visually appealing.

I try not to post the same type of food back to back, but sometimes it's unavoidable because occasionally collaborations have to be posted on a specific date set by the restaurant.

Image Before Editing

Original, Unedited Image

Image After Editing

Edited Image, removed distractions like chair and shoe, replaced a bowl that was repetitive to showcase a different menu item

EDITING

Sometimes there are small details that can really change the appearance of an image. Occasionally, I need to edit out noticable distractions from photos; sometimes it's minor like a smudge on the plate, other times it's a shoe or chair in the background. Using Photoshop, the smallest change can improve the overall look of the photo.

Screenshot of Instagram post insights
Screenshot of Instagram post insights
COLLABORATIONS

I began doing collaborations in March of 2016, ranging from giveaway collaborations to media tastings. They mainly consist of capturing images/video of the dish or product and posting it on my Instagram feed and Instagram stories. Occasionally, they require specific types of photos and formats so I work with them to capture what they're looking for since the images are shared on my feed as well as theirs.

My most popular collaboration as of March 2020 was with a local Korean cafe; the post organically reached 3,708 people, received 327 likes and was saved by 44 people, my second most popular collaboration reached 2,545 people organically, received 315 likes and was saved by 35 people.